POWERED BY
The Global Creative Economy Institute is dedicated to advancing culture and creativity as core components of modern economic systems. We operate at the intersection of financial markets, public policy, creative industries, and urban development, strengthening how creative value is measured, governed, financed, and deployed across both developed and emerging economies
The creative economy is one of the fastest-growing sectors globally, yet it remains structurally under-measured, under-governed, and under-financed in ways that limit its long-term institutional scalability. GCEI exists to change that.
Our
Mission
To reposition the creative economy as a central pillar of long-term development – measurable, investable, and strategically deployable across cities, regions, and nations. We work with investors, policymakers, brands, and creative leaders to ensure creativity is treated not as a peripheral sector, but as economic infrastructure powering diversification, competitiveness, and durable growth.
Why the Creative Economy
Why the Creative Economy
Why the Creative Economy
Why the Creative Economy
Why the Creative Economy
The creative economy spans cultural and creative industries that drive employment, innovation, urban regeneration, soft power, and social inclusion. Despite its rapid growth, it remains structurally under-developed, lacking institutional investment frameworks, standardized benchmarks, sovereign integration, and investment-grade governance models. As a result, creative value is produced globally but captured unevenly.
Our Role
To translate the creative economy into actionable strategies for investors, governments, brands, and creative leaders. We develop the data, frameworks, and advisory models required to integrate creative sectors into capital allocation, policy design, and market development across cities, regions, and nations. Our role is to move creativity from narrative to execution – enabling it to function as economic infrastructure within real investment and institutional systems.
What
We
Do
GCEI operates across
the following
verticals:
Creative Capital Deployment
Deployment of capital into new creative economy structures and investment vehicles.
Creative Cities & Creative Capital Index
A global benchmarking system measuring creative economies by system strength – not outputs alone – enabling cities and regions to attract investment, policy attention, and strategic partnerships.
Policy & Sovereign Advisory
Creative economy strategies, governance frameworks, regulatory pathways, and institutional design for governments, cities, and multilaterals.
Creative Economy Strategy Playbooks
An implementation-ready framework enabling governments and cities to move from vision to execution.
Creative Economy Investment Intelligence
Sector mapping, investment theses, blended finance design, impact and return metrification, and institutional allocation pathways.
Convening & Knowledge Platforms
City hubs, white papers, working groups, and high-level dialogues connecting creative leadership with policy and capital.
Creative Residencies & Grants
Funding, residencies, and programmatic support for artists, creators, and cultural innovators.
Capital Pathways
Design of blended capital vehicles, catalytic finance structures, and advisory ecosystems that enable responsible mobilization of capital into creative systems.
WHO WE SERVE
Team
Nisaa Jetha is the CEO of the Global Creative Economy Institute. She is a strategist and solicitor working at the intersection of creative economies, private capital, and institutional legal frameworks. She has advised across private equity and at the highest levels of government, and worked with some of the world’s leading multinational brands, supporting the translation of creativity and culture into scalable economic, investment, and policy frameworks. Her thesis focuses on positioning creative sectors as structural drivers of diversification, competitiveness, and long-term value. She is frequently invited as a keynote speaker and trusted advisor to governments, global forums, and multinational corporations on building structural growth drivers and long-term value creation strategies. She is a member of RollingStone’s Culture Council and Entrepreneur’s Leadership Network, is a Solicitor of England & Wales (10+ years), and works with leading cultural organisations with access to some of the world’s most influential creative talent.
Anastasia Kalinina is a co-founder and CEO of reState Foundation, a Swiss-based non-profit focused on the future of governance, global collaboration, and conscious leadership, and a founding steward of SuperSymmetry Institute, a think tank and advisory platform supporting policymakers and institutions across the Global South and Global North.
Advisors
Adama Sanneh is a social entrepreneur and founder of Moleskine Foundation, advancing the creative economy as a driver of social inclusion and systemic change. His work bridges culture, education, and entrepreneurship to empower emerging creative leaders and unlock creative industries for public value.
Structure
GCEI operates under a Swiss-based non-profit foundation structure, ensuring independence, transparency, institutional credibility, and long-term public value. Commercial advisory, research, and platform activities operate under aligned governance.
The creative economy will shape how societies organise, how economies grow, and
how futures are imagined.
